HamzaElaamely.

I do technology watch: I test AI tools the day they ship and turn them into value for companies.

Portrait of Hamza Elaamely
  • 01StudentBusiness IT · ETML-ES
  • 02Junior AI ConsultantCIMO · via BS-Team
  • 03BuilderInkly · co-founder
About

Three hats, one conviction

Learning by doing, rather than in theory. That is the thread through everything I take on.

  • Student.

    Business IT · ETML-ES

    What I study

    As much technical work as marketing, accounting and business management.

    Why this path

    Technical skill alone isn't enough to understand a company. Management gives me the big picture: how an organisation decides, operates and creates value, well beyond the technical layer.

    L'ETML-ES, mon école
  • Junior AI Consultant.

    CIMO · via BS-Team

    What I do

    After an internship at CIMO, my interest in AI led me to support them on integrating Microsoft Copilot, in particular building their own agents.

    What I'm learning

    The AI-focused business analyst role, in the field: translating a business need into a concrete, useful solution.

    Le site industriel de CIMO
  • Builder.

    Personal projects

    What I do

    I don't launch products, I build. Taking an idea all the way to a working product is what makes me understand a tool in depth.

    Why

    Building shows me, concretely, what each technology can bring to companies, often before they even start paying attention.

    Mon environnement de développement
Stack

Tools of the moment

What I rely on today. My essentials up front, the rest as backup.

Code & ship.

Where I write and ship all my code, from prototype to project.

Daily drivers

Claude Code

My main tool: ~90% of my projects are coded with it.

Cursor

IDE to run my code-review agents and automate my pull requests.

Codex

Codex

Quick website creation, and some tests / comparisons.

Think & write.

My day-to-day assistant: thinking, tasks, writing.

Daily drivers

Claude

My main LLM: writing, discussions, thinking.

Claude Cowork

To delegate and push concrete tasks forward.

Automate.

To make the repetitive run on its own, with an AI layer on top.

Daily drivers

n8n

My automations, with an AI layer on top.

Agents.

The orchestrators that run my AI agents.

Hermes AgentDaily drivers

Hermes

The model that runs my AI agents.

Copilot

Agentic in a professional context, within the Microsoft ecosystem.

Mockups & design.

Designing and refining my interfaces before coding.

Stitch

Generating UI mockups quickly from a prompt.

Figma

Refining and structuring my mockups and design system.

Create media.

Generating images and videos.

Gamma

Building presentations and visual decks quickly.

OpenAI

ChatGPT

For image generation.

Higgsfield

Video creation. It bundles the main image and video providers.

Learn & organise.

Learning fast, and keeping a record that organises itself.

NotebookLM

Learning and source research.

Obsidian + Claude Code

A self-managed wiki, Karpathy-style (Obsidian driven by Claude Code).

My models

The right model for the right job

No single model does it all: I pick the right one for each task.

Claude Opus 4.8

heavy reasoning & code

Heavy tasks, advanced reasoning and demanding code.

Claude Opus 4.7

everyday

My everyday model: thinking and discussion.

DeepSeek v4 Pro

agentic

The advanced reasoning behind my agentic workflows.

ChatGPT 5.5

code (Codex)

Some coding in Codex now and then, and to try out new Codex features.

Gemini 3.5 Flash

research & docs

Research and documentation: my starting point before continuing on Claude.

honorable mention

Gemma 4

A powerful open-weight model, currently in testing in my setup.

n8n automation

The trio powering my n8n workflows.

  • DeepSeek v4 Flash
  • DeepSeek v4 Pro
  • ChatGPT 4o
discontinued

Claude Fable 5

Formidable power, now pulled from the market. A tribute to a great model.

Development

How I code, in practice

Not just tools: a complete system to code fast and clean.

Brainstorming.

What I do

Before writing a line, I frame the idea with SuperPower's brainstorming skill: it turns a hunch into a validated spec.

Why

So I don't head the wrong way. Half the work is knowing what to build.

$ claude› /brainstorming  «feature idea»✓ spec validated → docs/specs/feature.md
Projects

What I build

Three projects, three grounds to turn an idea into something real.

Project

Inkly.

Booking appointments without getting lost in direct messages.

An app, currently in development, to book and manage appointments without going through Instagram direct messages, where clients always end up getting lost. With a scoring system and a built-in chat.

  • Mobile app
  • Booking
  • Scoring
  • Chat
Learn more
Project

Orato.

Quotes and site tracking, by voice.

A test project: letting independent construction workers create an instant quote and keep their site up to date, using only voice notes. No more language barrier, no more paperwork.

  • n8n
  • Voice note
  • Instant quote
  • Site tracking
Learn more
Project

Obsidian + Claude Code.

A life wiki that organises itself.

I store my technology watch, my documents and my tweets in Obsidian. With Claude Code, following Karpathy's idea, I turn it into a knowledge base that my AI maintains and links on its own through the links between .md files. The result: Claude Code always has the right context.

  • Obsidian
  • Claude Code
  • Markdown
  • Watch
Learn more
Exploration

My path through AI

Two years of watching the field: from a simple LLM that answers to agentic AI, all the way to the harness that monitors my code quality.

1
August 2024Cursor · early days

DigitAll Service

My first AI-built website, in the very early days of Cursor. The result was modest, but that is where I developed a taste for building with these tools.

November 2024Cursor

Rules, sub-agents, MCP

I follow the arrival of rules, sub-agents and MCP (released in November 2024). With each new feature, I fold it into how I code to gauge what it really brings.

December 2024Ollama

Open-source models

I test open-source models as soon as they ship, locally, to compare their strengths. It is also a credible alternative in terms of cost and privacy for a company.

Early 2025n8n

Automation, with an AI layer

I move into automation and add an AI layer on top. Several prototypes come out of it, including Orato.

5
Mid-2025Microsoft Copilot Studio

AI in the enterprise

Discovered at CIMO: building agents directly inside the Microsoft ecosystem. A different approach to AI, more integrated and more governed.

6
2025Inkly

A real development system

With Inkly, I structure my entire development system: brainstorming plugins, MCP on the database, validation rules, sub-agents that check the code.

7
Late 2025OpenClaw · Hermes · DeepSeek

Agentic AI

I dive into agentic: OpenClaw first, then Hermes and DeepSeek as the models powering my agents. The foundation of my future Life OS.

2026Obsidian · Claude Code

Karpathy & the self-organising wiki

I follow Karpathy closely. His Obsidian-driven-by-Claude-Code method, for a wiki that organises itself, made a strong impression on me.

Watch

How I keep watch

Sifting the noise for the signals that matter, then testing without delay.

Sources
01

Sources

X and a handpicked set of YouTube channels, which I check every day: Anthropic, ClaudeDevs and Figma on X, Matt Pocock and AI Engineer on YouTube, plus people like Karpathy. I follow specific sources rather than the trend feed. Source quality is everything.

Filtering the noise
02

Filtering the noise

Most of what ships is noise or a rehash. I quickly set aside anything that adds nothing, keeping only the genuine developments.

Spotting
03

Spotting

I look for what shifts things: a new model, a new way of working, a tool that opens a possibility. That is where I stop.

Testing
04

Testing

And above all, I put it to use immediately, on a real case. Real use is how you measure a tool's worth, beyond the promises.

Vision

AI, in Switzerland, now

Everyone talks about AI. Few people really say how to make the most of it. Here is how I read it.

Does AI really save you time?

AI is sold as a time-saving machine. The reality is more nuanced. The time it saves, we have often already spent elsewhere: setting it up properly, checking its answers, fixing its mistakes. Not to mention the cost, rarely counted honestly.

That doesn't mean it fails to deliver. It means we still judge it poorly, forgetting all the invisible work behind a result that “works”.

How far can we trust AI today?

I see it as a final-year apprentice. On some tasks it is already autonomous and impressive. On others, it still needs guidance, review, correction. It isn't ready to go solo, but it learns fast when it is well supervised.

The real value, then, isn't in the tool alone, but in what you build around it: agentic systems, workflows designed for a precise use. And that isn't improvised. You have to test, run POCs, accept a few mistakes before it truly runs.

Why is keeping watch a craft of its own?

To make the most of it, you have to keep pace. Tools ship every week, models change, yesterday's best practices are already outdated. Keeping the good, dropping the rest, validating what holds in production: it is a full-time job.

And that is precisely the time most teams don't have. They have a business to run, not a technology watch to carry out on the side.

What card can SMEs play?

In Switzerland, we stay cautious about AI, and I understand it. Nobody wants to take risks on sensitive topics, and large groups already have the resources to ship to production.

But I am convinced SMEs have a real card to play. Less on customer service, heavy in governance and testing, and more on internal automation: the kind that eases teams' daily work and gives them back time for what really matters.

Concretely

What if you let an enthusiast take care of it?

Keeping watch, testing the tools, validating what works and putting it in place: that is my everyday. Enough to free up time for your team, without the risk of carrying it all in-house.

Let's work together
Contact

Let's talk

We don't all come here for the same reason. Tell me what brings you, and I'll tailor my reply.

You're here for
Or directlycontact@hamza-elaamely.chLinkedInGitHubX
Based inBex, Switzerland